Pathological Films was a film company that I had helped start and ran all the marketing for. We utilized social media to help grow and expand brand recognition. The data from Facebook below shows the highest interest was when the pages and other social accounts were first established.
The spike in daily total reach during April was due to planning a showcase event and selling tickets online through our site. We drove conversions to the site by using our existing social media platforms (Facebook, Instagram, Reddit).
Afterwards, I further reflected upon how to improve these campaigns. I would have liked to try to promote more content that was industry based on a regular basis to bring recognition to the brand in professional circles and keep our platforms relevant on everyone’s feeds.
